New Kerrygold Spreadable TV Advert
Kerrygold, Ireland’s iconic butter brand, has launched new Kerrygold Spreadable into the Irish market. Kerrygold Spreadable offers consumers a rich, buttery taste with the added convenience of being spreadable straight from the fridge. We take the finest Kerrygold Irish Creamery Butter and blend it carefully with natural rapeseed oil to bring you this delicious product.
To support the launch of new Kerrygold Spreadable and new Kerrygold Unsalted Butter in Ireland, a fully integrated marketing campaign, set to reach over 1.4 million consumers, has begun. The campaign will include a combination of highly targeted digital, social and TV activity and will also be supported through a mix of print media, out-of-home and shopper marketing activity.
The Spreadable TV advertisement launched on 5th April 2021 and will play across Irish screens for several weeks. This new TV ad is a beautiful creative that highlights the product’s convenience by showing a young child effortlessly making a sandwich for her mother. This new advert is called “LOVE THE TASTE” and is a continuation of our recent “THE TASTE THAT TAKES YOU THERE” campaign which aired in 2020 and will again be on air alongside the new advert in April & May this year. The new ad uses the same actors and music to strengthen the connection between Kerrygold’s existing core range and the new Spreadable product. Kerrygold Spreadable is available in stores nationwide in a 454g tub format and new Kerrygold Unsalted Butter is available in a 227g foil format.
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