WHO’S TAKING THE HORSE TO FRANCE?
KERRYGOLD CLASSIC ADS SET TO TAKE CONSUMERS ON A TRIP DOWN MEMORY LANE
Kerrygold, Ireland’s first €1 billion food brand, is set to take consumers on a deliciously nostalgic trip down memory lane with a fresh take on its iconic ads of the past. From Friday 8th November, Irish consumers will be once again invited to contemplate ‘who’s taking the horse to France?’ and relive famous lines such as, ‘put a bit of butter on the spuds, Andre!’, as Ireland’s family favourite butter brand adds a modern flavour to its best loved ads.
The ‘Tastes Change, Taste Never Does’ campaign will go live across TV, print and digital from Friday 8th November and will run until the end of December, with a unique creative that marries the retro-style of Kerrygold’s classic campaigns, with the juxtaposition of a contemporary backdrop, providing a visual reiteration that the taste and quality of Kerrygold butter never goes out of fashion.
Commenting on the campaign, Kate Saul, Marketing Manager, Ornua Foods International said: “At Kerrygold, we’re extremely proud of our brand heritage and of the journey we’ve charted over the years, taking Kerrygold butter from humble beginnings to setting records as Ireland’s first €1billion food brand. In the context of this incredible achievement, we thought what better way to celebrate an incredible year for Kerrygold than by paying homage to the brand milestones along the way that have made Kerrygold butter what it is today – an iconic Irish brand.”
Kerrygold is Ireland’s much-loved global food brand. The Kerrygold brand was created by Sir Anthony O’Reilly in 1962, CEO of, what was then called, An Bord Bainne. His vision for the brand was to establish Kerrygold as a premium brand, befitting the rich quality of Irish milk. The Kerrygold story is, to a large degree, the story of Irish family farming. Known and loved by consumers around the world, the brand is associated with its Irish origins and its rich, indulgent, taste. Irish diaspora spot the familiar golden foil packaging in shops around the world and it is an immediate link to home.